Josef-Müller Brockmann, is said to be the father of Swiss Graphic Design, Brokmann’s work had a large impact upon the profession of graphic design. He is one of the most influential figures in Graphic design history and his professional contributions make him a recurring figure in books and editorial design. Brookman’s first studied architecture,design and history of art at both the University and Kunstgewerbeschule (school of arts and Crafts) in Zurich. Brokmann was also strongly influenced by designer Moholy-Nagy’s photography and Jan Tschichold’s rules of typography. ( both New typography movement).
He began his career as a graphic designer as
an apprentice to the designer and advertising consultant Walter Diggelman . In
1936, he left the advertising company and establishing his own Zurich studio
specialising in graphics, exhibition design and photography. As a graphic
designer, Müller Brickman’s used different techniques which included
letterpress, silkscreen, and lithography. Brockmann’s
work revolved heavily on geometry and the use of the Grid, which produced a
sense of Constructive graphic design. His approach toward the use of grids
determined the organisation and arrangement of the type and images, which
allowed better legibility. The grid is the hidden element that structures the
composition as a whole.
brokmann use of grid has been one of the greatest contribution towards the
graphic design profession. He was the pioneer of design structure which will
influence designers to use it and to break away from it in the years to come
and still crucial to this day and age.